About Me
Hello. I'm Cassi.
I'm a marketing and web strategist with over eleven years of experience in web strategy development, UX/UI development, search engine optimization, and developing and driving targeted, multichannel marketing campaigns and strategies that meet business goals, drive acquisition and volume, and improve loyalty and retention.
My Story
It was March 17, 2010, I got my true “start” in marketing. I was driving through a wildlife preservation area in my hometown when I was called with a job offer for a run-of-the-mill kind of position that morphed into what set the foundation for my passions.
And just by simple serendipity and happenstance, my passion aligns closely with skills I acquired throughout my life.
My Skills
Marketing 90
Web Development 85
Design & Branding 90
Strategy 95
My Services
My services run the whole gamut of web strategy, development and marketing, including, but not limited to, all of the following:
Branding & Design
From logo creation to Powerpoint templates, fliers, billboards, UX/UI, and everything in between. If you can dream it, I can bring it to life.
SEO, SEM & Copywriting
All good content starts with keyword research. We'll discuss your content goals. That sets the stage for the content research.
Web Development
Your website is your digital front door. Let's make sure you've got the curb appeal to lure folks in. All my websites are designed for the best cross-device experience, ADA compliance, and Core Web Vitals.
Analytics & Reporting
You aren’t doing marketing right if you aren’t actively monitoring and reporting out on analytics and KPIs. It doesn’t matter how much you spend if you aren’t accurately tracking your campaigns and your website success.
Marketing & Reputation
Your brand is what sets you apart in the market. If you're not sure what your brand story is or need a brand refresh, I'm here to help.
Social Media Management
I’ve managed over 200 social media accounts in all aspects of business - non-profit organizations, home remodeling, furniture sales, higher education, healthcare, you name it. And, when I say social media accounts, I’m talking about all the platforms: Facebook, Instagram, Twitter, Houzz, Pinterest, Vine, SnapChat, YouTube, Google+ (you remember that one, right?), etc.