Serve as day-to-day contact for health system client website projects and strategy. Provide strategic direction to clients based on best practices, analytics, and heatmapping. Develop and maintain project plans, communication plans, timelines, and budgets. Identify, document, and communicate client requirements. Provide UAT, QA and associated Kanban board management for web projects prior to launch. Develop IAs, UI and UX based on site analytics and organization goals. Develop content and associated SEO. Serve as SME on content management system. Provide in-depth training and develop how-to documentation and toolkits for clients.

Work with clients to develop branding, content, UX/UI, websites for businesses across a wide range of sectors – including medtech, fintech, and agriculture. Develop and maintain social media platforms and calendars. 

Responsible for the management, roll-out, and implementation of the Unified Consumer Website project bringing over 40 health ministry websites and subsites into one template and CMS. Creating best-in-class UX using analytics and survey results. Train team members across the nation on digital tools and techniques. Lead national approach for directory listings management and online reputation management. Develop standardized approach to analytics reporting in Google Data Studio. Develop and deploy major national volume-driving digital campaigns.

Responsible for system-wide digital strategy and all communications, marketing, and reputation that drive both internal and external brand awareness online. Redesign and maintain all Mount Carmel web properties and enhance UX. Create, monitor and engage targeted consumer dialogues via organic and paid social media, email communications, and blog. Review, report and respond to analytics. Identify and develop strategies around emerging digital trends. Responsible for AdWords, PPC, and remarketing campaigns and success. Develop web branding guidelines. Maintain budget and project timelines. Pilot emerging patient experience tools, patient acquisition tools and mobile apps. Demonstrate proficiency in CRM and Salesforce Marketing Automation Cloud including pulling target lists and development of emails, campaigns and journeys.

Responsible for all social media. Create and manage client microsites and SEO. Track KPIs via analytics and insight. Write web content. Design magazine print ads. Create selling materials and media kits for Housetrends.

Create and manage client microsites. Build, maintain, and update SEO and web content for Valpak.com. Create and manage all social media pages and content. Manage SMS and email correspondence to subscribers. Sell digital programs. Train sales reps and teach classes. Create ads including coupons and deals, street sheets, and other graphic design for local and corporate office.