BACKGROUND:
Anodyne is a new brand, franchise to the Columbus, Ohio, market. It focuses on providing pain relief through non-opioid and non-surgical interventions.
Without an existing patient-base, Anodyne is starting from Ground Zero to get new leads, new patients, and brand recognition.
The corporate office had contracted with set vendors to develop their websites, social media, and branding, but what they were putting forth was not up to our standards.
SOLUTION:
Taking the Anodyne brand guidelines, we developed a website in alignment that allows users to request appointments online. We consulted a photographer and set up a photo shoot to get our own images.
We have launched a myriad of marketing campaigns in various forms – email, social media, Google Ads, Google Business Profile, direct mailers, church bulletins, events, etc. Each of these tactics is monitored regularly for success and optimization.
SOME CLIENT DELIVERABLES:
Project Information
- Client:
- Anodyne
- Date:
- Jan 2022 - Present
- Category:
- Strategy, UX, Design, Web Development, Marketing, Branding, SEM, SEO